#Animix asia series
#Animix asia tv

The audience were mostly toddlers or grown men and women who had little to no interest in Anime.Įven if the privileged children could tune in to the channel, the matured content like relationships, brutal killing and idealisms were against Indian parental principles. And it could be attributed to the following:īy the demography at that time,the population density of Youth was not enough to spike up the popularity of Animax India. A loss of TRP is the major reason for Animax being in loss and not being able to pay up. The main reasons for why ANIMAX stopped because it could no longer pay the carriage fee to the DTH and cable providers. Both of the mediums were hand-drawn but Anime had a distinct style and a strong dedicated content- for which India was not ready. While the western animations got a front seat, Japanese animation was still on standby. Why did Animax India Stop?Īs I said in the intro, Animax was a new concept brought to India in the 90s along with other Western cartoons. What can be the main reasons? Who is to blame here? Let’s find out. This was the looong hectic journey that our beloved channel went through but eventually failed to meet its goal.

#Animix asia tv

But, with the internet in our hands, who would watch tv with high monthly payments for limited shows? Thus, the 14 year old journey of Animax ended in 8th May 2020, with Animax Asia HD gone. It was then replaced by Sony Yay, which airs mostly local home grown content which became popular with kids.Įven though it was hopeless for Animax to return in regular tv, Sony Pictures Networks wanted to give a last shot believing times had changed,and made Animax Asia HD available as a live channel on its Indian digital platform, Sony LIV.

On 18th April 2017, Animax ceased to exist in regular Indian television once and for all. In 2016, Tata Sky, gave ANIMAX India a last chance in their DTH provision but that too went to waste. The channel could not get as popular as they expected resulting in them being unable to pay carriage fees. With the advent of DTH providers, we lost cable TV with it went Animax India. Still fighting for the love of anime, in 2012 Animax returned to its primary theme Anime, but unfortunately, it did not go well.

#Animix asia series

Later they also tried to pull traffic by simulcasting the ultra popular series Supernatural along with Terminator: The Sarah Chronicles exclusively in entire Asia. With the decline in profits in 2007, Animax gradually started putting in live-action shows like SpiderMan 2, Hellboy and Kungfu hustle from its sister channels. It had dubs in Hindi and English, later changed to original Japanese dubs with English subs.

It simulcasted shows the same day as Japan or at least in the same week. The slogan “ANIMAX daisuki!”, as many of you might remember, had our heart. targeting an audience of 15-25 age demographic. It was operated and broadcasted from Singapore by Animax Asia and distributed by Sony Pictures Networks Pvt. On 4th July 2004, Sony Pictures Entertainment came up with an Anime dedicated Indian television channel ANIMAX, whose brand ambassador was Irfan Pathan.

Let’s see why really did Animax India stop and if there is a fix to this curious case. However, we can’t really put the blame on the audience alone, Animax India had put a blind eye on promotions and merchandising as well. And by the time they got interested the channel was long gone. For them, the shows that aired on Animax India were nothing more than animated cartoons that they could not understand. While a certain community of anime addicts were hooked to Animax others were just ignorant about it. In the 90s, Anime was a brand new concept among Indian kids and teenagers. From the time they were introduced to the Indian markets, the journey of Japanese shows and the channel Animax had always been a roller coaster ride.